GET RESPONSE REVIEW
GetResponse is a feature-rich online marketing solution, fully scalable, and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use self-service applications, and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers. Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and email service providers, GetResponse has maintained the highest possible deliverability standards for over a decade, ensuring that our customers’ messages deliver the highest possible return on their email marketing investment.
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
GetResponse in highlights:
- Over 100,000 active accounts
- 30-day free trial
- Deliverability of up to 68% higher than our competitors
- Unlimited emails
- Powerful, automatic message personalization
- Smart tracking features
What benefits does it bring?
- Catches lost sales and jolt your leads into profitable action
- Boosts your lead generation and business-building results
- Chops away tedious and repetitious email marketing tasks
When you sign up for an account with GetResponse, you will be supported every step of the way by their excellent customer support and materials (context help, user guides, FAQs, and video tutorials). You will benefit from industry-leading email deliverability which GetResponse consistently maintains through their solid relationships with ISPs, proactive delivery initiatives, and strong anti-spam commitment. Try GetResponse today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.
List Building Program
The GetResponse List Building Program is a free, comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days.
It was designed to help marketers maximize their email marketing efforts by enhancing their lists with new, engaged contacts. Used with the GetResponse platform, it’s a complete email marketing solution, providing marketers with both the know-how and necessary tools to launch an effective email marketing campaign. The course is unique and created exclusively for GetResponse customers, both free trial and paid accounts that have less than 10,000 contacts. Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program. Each session consists of a video tutorial, presentation, and an article. Those who complete the program and acquire at least 1,000 new contacts will receive a GetResponse University Certificate of Performance. You’ll find more details about the course here: http://www.getresponse.com/features/list-building-program.html/?
GetResponse features:
- 300+ industry templates – Looks matter! Choose from over 300 Industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with cool graphics, fonts, and formatting, then brand with your company logo and colors.
- A/B Testing – To ensure you get the best results from your email campaign, test it first! Create up to 5 messages, with different personalization techniques, subjects, and styles. GetResponse will test each version for you, then automatically select and send the best! It takes only minutes and can save you cash − and lost customers!
- Email Analytics – Make sure every campaign is better than the last! Let GetResponse track every open, click, unsubscribe, and purchase. See the big picture with visual graphs, and get customized reports in your inbox daily.
- Guaranteed Deliverability – GetResponse applies over 10 years of expert human and automated system monitoring so your email marketing messages end up in prospect inboxes, not their junk folders. From the automated list hygiene to the established ISP relationships and feedback loops, GetResponse ensures that your campaigns – and your brand – are always protected and compliant.
- Social media integration – Millions of potential customers are getting their product “buzz” from social networks − and you need to be there! GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Facebook and Twitter deliver instant links to your latest campaigns, coupons, and blogs today!
- Online surveys – With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as often as you want and get the data you need to improve products, target campaigns, and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in.
- GetResponse mobile apps – Keep your finger on the pulse of your campaigns! GetResponse apps for iPhone and Android give you instant access to your dashboard and key stats, so you can react, anywhere, anytime. Add subscribers manually or import from your address book and you’ll never miss an opportunity to grow your list and your business!
- Coaching and support – GetResponse expert staff is on hand 24 hours a day, 7 days a week to help you maximize your email marketing – and your profits. Whether you’re a team of one or 20, we’ll work with you every step of the way so you market smarter and faster − without adding staff. Get in touch via phone, email, or live chat. It’s friendly and it’s free!
- GetResponse Enterprise – GetResponse Enterprise is a fully standalone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price. Your enterprise-level service is hosted on a separate, high-end server with two dedicated IPs and is capable of sending up to 1,000,000 messages in a 24-hour period. The system is managed automatically based on our advanced “send-and-delivery” GetResponse analytics, and monitored by a team of enterprise delivery experts.
PROS
- So long as you are happy to use a 'Basic' plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
- The discounts you receive when paying upfront for one or two years of service are extremely generous — you'll be hard-pressed to find similar discounts from key competitors.
- The marketing automation functionality is truly excellent.
- It offers a great approach to data segmentation — it’s far more flexible on this front than many competing products, especially Mailchimp.
- Getresponse’s webinar functionality is a genuine USP — I haven’t come across this functionality on similar products.
- Its ‘Conversion Funnel’ feature is potentially useful for merchants who want to manage all aspects of their sales funnels and e-commerce activity under one roof.
- Its reporting features are comprehensive.
- Getresponse is transparent about deliverability rates, publishing figures on its website, and providing deliverability statistics for the e-newsletters you send.
- All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
- Custom DKIM is provided on all plans.
- Support is provided in a wide variety of languages.
- You can try out all the Getresponse features free for 30 days without the need to enter credit card details.
CONS
- Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
- Improvements could be made to how data capture forms work so that users have the option to switch them on or off on mobile devices.
FINAL THOUGHTS
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